Kogan.com is a leading Australian online retailer specializing in consumer electronics and household goods. The company leverages a direct-to-consumer model, offering competitive pricing and a wide product range. Kogan.com is known for its strong digital presence and efficient supply chain management, positioning itself as a key player in the Australian e-commerce market.
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Historical Price Data
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Industry & Focus
Online Retail
ASX
Consumer Electronics
E-commerce
Australia
Company Overview
AI-generated company summary
Kogan.com is a leading Australian online retailer specializing in consumer electronics and household goods. The company leverages a direct-to-consumer model, offering competitive pricing and a wide product range. Kogan.com is known for its strong digital presence and efficient supply chain management, positioning itself as a key player in the Australian e-commerce market.
Company History
Kogan.com was founded in 2006 by Ruslan Kogan, initially focusing on selling private label electronics. Over the years, the company expanded its product offerings to include a wide range of consumer goods. Kogan.com went public on the Australian Stock Exchange in 2016, marking a significant milestone in its growth. The company has continued to innovate, launching new services such as Kogan Mobile and Kogan Internet.
Competitive Advantages
Kogan.com's competitive advantages include its direct-to-consumer business model, which allows for lower prices and higher margins. The company's strong digital marketing capabilities and data-driven approach enable it to effectively target and engage customers. Additionally, Kogan.com's extensive product range and efficient supply chain management enhance its market position.
Risk Factors
•Intense competition in the e-commerce sector
•Supply chain disruptions
•Changes in consumer preferences
Recent Developments
Last 6 months
In the past six months, Kogan.com has focused on expanding its product offerings and enhancing its digital platform to improve customer experience. The company has also been exploring strategic partnerships to further strengthen its market position.
Key People
Leadership team at Kogan.Com
RK
Ruslan Kogan
CEO
Founder, CEO and Executive Director of Kogan.com, Ruslan Kogan has been instrumental in driving the company's growth and innovation since its inception.
DS
David Shafer
CFO
David Shafer serves as the CFO, COO, and Executive Director, playing a key role in the financial and operational management of Kogan.com.
Financial Reports
19 reports available
2025 Kogan.com Ltd Annual Report
Annual ReportSep 25, 2025via asx_announcements
FY25 Financial Statements - part 2
Financial ReportAug 25, 2025via asx_announcements
FY25 Financial Statements - part 3
Financial ReportAug 25, 2025via asx_announcements
Preliminary Final Report
Annual ResultsAug 25, 2025via asx_announcements
FY25 Financial Statements - part 1
Financial ReportAug 25, 2025via asx_announcements
1HFY25 Appendix 4D and Financial Statements
Half Year ResultsFeb 24, 2025via asx_announcements