ABY

Adore Beauty Group

Consumer Discretionary Distribution & Retail

Adore Beauty Group Limited operates as a leading online retailer of beauty and personal care products in Australia and New Zealand. They offer a diverse range of products including skincare, hair care, and cosmetics from numerous global brands. Their well-established digital platform caters to a broad demographic, providing a seamless shopping experience and leveraging data-driven marketing strate...

online retail

cosmetics

beauty products

e-commerce

Shorted

short percentage0.01%

reported shorts5.8K

shares on issue93.958M

About

website

adorebeautygroup.com.au

industry

Consumer Discretionary Distribution & Retail

address

421 High Street, NORTHCOTE, VIC, AUSTRALIA, 3070

Connect

Key Metrics

market cap

$99.60M

price$1.06

p/e ratio106.00

eps$0.01

More Consumer Discretionary Distribution & Retail Stocks

Other shorted stocks in this sector

View all stocks in this industry

Short Position Trends

Track bearish sentiment and short interest over time

Historical Price Data

View stock price movements, volume, and trading patterns

Industry & Focus

online retail

cosmetics

beauty products

e-commerce

Australian market

Company Overview

AI-generated company summary

Company History

Founded in 2000 by Kate Morris, Adore Beauty started as Australia's first online beauty store from a garage. Over the years, the company expanded its product offerings and customer base, leading to substantial growth. A pivotal milestone was its successful IPO on the Australian Stock Exchange in October 2020, which marked it as a significant player in the e-commerce domain.

Competitive Advantages

Adore Beauty's competitive advantages include its strong brand recognition as the pioneer of online beauty retailing in Australia, a vast selection of over 220 brands offering over 11,000 products, and its innovative digital marketing techniques that enhance customer acquisition and retention.

Risk Factors

•Intense competition in the beauty and personal care industry
•Dependence on digital marketing and search engine rankings for customer acquisition
•Potential supply chain disruptions and dependency on third-party suppliers

Recent Developments

Last 6 months

In the last six months, Adore Beauty has expanded its product range with new exclusive brand partnerships and enhanced its mobile app features to improve customer experience. The company also reported a steady increase in active customer numbers and basket sizes, reflecting effective engagement strategies despite challenging market conditions.

Key People

Leadership team at Adore Beauty Group

Tennealle O'Shannessy

CEO

Tennealle O'Shannessy brings extensive experience in digital and marketplace platforms, formerly serving in a senior role at Seek. She joined Adore Beauty in February 2021 and focuses on leveraging technological innovation to enhance customer engagement and growth.

Josh Howard

CFO

Josh Howard joined Adore Beauty in 2021, bringing expertise in strategic financial planning and operations, previously working for Flight Centre and Boost Juice. He oversees financial strategies to drive Adore Beauty's profitability and scale.

Financial Reports

9 reports available

Appendix 4E and 2025 Annual Report

Annual ResultsAug 25, 2025via asx_announcements

Half Year Results - Investor Presentation

Half Year ResultsFeb 17, 2025via asx_announcements

Half Year Results - Media Release

Half Year ResultsFeb 17, 2025via asx_announcements

Appendix 4D and Interim Financial Report

Half Year ResultsFeb 17, 2025via asx_announcements

2024 Annual Report

Annual ReportSep 27, 2024via asx_announcements

Appendix 4E and FY24 Financial Statements

Annual ResultsAug 26, 2024via asx_announcements

Half Year Results - Media Release

Half Year ResultsFeb 26, 2024via asx_announcements

Half Year Results - Investor Presentation

Half Year ResultsFeb 26, 2024via asx_announcements

Appendix 4D and Interim Financial Report

Half Year ResultsFeb 26, 2024via asx_announcements